Hinoki for wellness studios.
For yoga, breathwork and sound studios, and for sauna and contrast therapy spaces. Genuine hinoki oil from Japan for your sessions and your front desk. Tell us about your space and we'll send a bottle for you and your team to try.
The small habits behind the best shape of my life.
I'm Anthony, founder of theo & amelia. I'm 41 and in the best shape of my life, and a lot of that comes down to learning how to regulate my nervous system instead of just pushing harder.
I learned that the hard way, when I burnt out, booked a one way flight to Japan with no plan, and ended up in a hinoki tub at an onsen two hours outside Tokyo. The scent of the wood did something I couldn't think my way into, and I've kept hinoki in my routine ever since.
None of it's complicated. It's a few small habits I've stacked together to help my body recover and sleep better, and most of them happen around practice.
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5 minBefore yoga
Simple breathing with hinoki before I step on the mat, so I'm not carrying the whole day into practice.
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5 minAfter yoga
The same five minutes after practice, while my body is already starting to slow down.
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DuringSound baths and breathwork
A bottle close by, so I can smell it during a sound bath or a breathwork session.
No phones. Just the sound and scent of a hinoki forest.
For the past few months, I've been testing out boring get togethers at studios and wellness spaces. You can sit, lay down or even stretch. It might be uncomfortable at first since you're most likely used to constant stimulation, but your body eventually adjusts and switches modes.
Your studio can be the first place they smell it.
Hinoki isn't very popular in the US (yet), so for most of your students this will be the first time they've ever smelled it. Scent association plays a big role in how we respond, and when that first time happens in your class, the scent starts to mean calm. When they ask where to get it, it's right at your front desk.
In your classes
Five minutes before or after class, or during the whole class if it's needed. It depends on the type of class, and every studio and wellness space where I've held events uses it a little differently.
At your front desk
Wholesale pricing for studios that want to offer it to their community, so people can bring the same scent home for their own practice.
Straight from Japan
I go to Japan a couple of times a year and work directly with a forest and a distillery there, because most of the hinoki I found in the US was nothing like the real thing.
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Before class -
Sound bath -
Breathwork -
Front desk
One scent from the sauna to the cold plunge.
Contrast therapy is a big part of my own routine, and hinoki fits into it the same way it fits into yoga. I smell it before I start, keep it close in the sauna, and come back to it after the cold, so the whole session ends on one familiar scent.
For a sauna or contrast therapy space, that means the scent your guests know from your rooms is the same one they can take home from your front desk.
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BeforeBefore the first round
A few breaths with hinoki before the heat to help shift modes.
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In the saunaThrough each round of heat
Hinoki close by in the sauna, so the scent is there every time you go back in.
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AfterAfter the session
Five minutes of breathing with hinoki inside the warm tub or chill zone.
See if it fits your space first.
Send a quick message
Tell us about your space and what you run, whether that's yoga, sound baths, breathwork, meditation, sauna or contrast therapy.
We ship a sample
A bottle of hinoki for you and your team to test across your different classes and sessions, at no cost, so you can see where it fits.
If it fits, we talk
If it feels right in your space, we'll talk about wholesale and ways to collaborate.
Tell us about your space.
Thank you.
We got your message, and I'll be in touch soon to set up your sample.
A familiar scent, wherever they practice.
We're looking for long term connections with studios. As we grow, we want people who walk into a studio while they're traveling, or one they're trying for the first time, to have a familiar experience, because they already know the scent.
Our free kimorii: Breathwork & Hinoki app is how we'll connect them. It guides box breathing and 4-7-8 breathing with forest sounds and reminders, and once we've built a network of 50 studios, we're adding a studio list so people can find one near them, wherever they are. Download it and take a look.
