THE BARBERSHOP EXPERIENCE
Our goal is to help drive more traffic to your shop through our customer base, provide consistent revenue with our products and offer a customized fragrance just for your shop. Let's take a closer look at our approach to making this a reality and underline why scent marketing is absolutely essential.
MORE TRAFFIC
By teaming up with just one store in each city, your location becomes the go-to spot for customers to try and buy our products. This boosts sales and introduces your brand to new customers.
CONSISTENT REVENUE
Our products are like haircare items. Once people find a scent they love, they stick with it. Our products are also made to be layered, so customers often buy several to customize their own personalized scent or to change it up.
CUSTOMIZED FRAGRANCES
Scents vary from person to person, and emotional reactions can differ even with the same scent. That's why we've introduced customized fragrances for our customers. Now, we're offering shops like yours the chance to have a signature scent with a custom label. More on why this is important below.
THOUGHTS FROM A SHOP
"We have been ordering from theo & amelia for fragrances since August of 2023! As soon as we received testers, we knew that they would move well in our barbershop! The quality of everything, from the scents to the packaging, is incredible! Our clients are always surprised to find out the rollers are only $28 and are constantly coming back to pick up new scents. The brand and the inspiration behind it is very unique and innovative, you cannot get a better niche fragrance for this price point!" - Frank's Barbershop | Denver, CO
THE POWER OF SCENT MARKETING
We're looking for barbershops who focus on the client's experience beyond just the service. The overall experience is what motivates people to come back, tell their friends and it genuinely makes them feel good. Incorporating carefully chosen fragrances into your barbershop can enhance the experience for your customers in ways they might not even consciously recognize. Even though it flies under the radar, nearly 75% of our daily emotions are evoked by scent. Here's why scent marketing is essential for your barbershop:
CREATE A MEMORABLE ATOMOSPHERE
Scent is closely tied to memory and emotion. By infusing your barbershop with a signature scent, you can create a unique and memorable atmosphere that sets you apart from competitors. Whether it's a subtle hint of sandalwood or the fresh aroma of citrus, your customers will associate that scent with the positive experience of visiting your barbershop.
People hold a short-term memory of only 1% of things they touch, 2% of what they hear, 5% of what they see, 15% of what they taste, and 35% of what they smell.
BOOST BRAND IDENTITY
Just as your barbershop has its own distinct style and ambiance, a custom fragrance can further reinforce your brand identity. Whether you want to evoke a sense of classic elegance or modern sophistication, the right scent can help tell your brand story and resonate with your target audience.
Scent can increase brand recall by up to 64%.
TOP OF MIND & FREE ADVERTISING
Fragrances spark conversations, like when a friend asks, "What scent are you wearing?" and the reply will be, "It's a fragrance I purchased from my barbershop." Not only does your client link their scent to your shop, but they're also essentially offering free advertising.
Ambient scenting in retail environments can increase sales by up to 30%.