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Multiple studies have shown that if you use an aroma while learning during the day and then smell the same aroma while you're sleeping, memory retention increases.

The first time I heard the term forest bathing, I instantly had a perceived experience in mind. I pictured a secluded hot spring in the middle of the...

Do you ever have days where you know that things should be getting done, but six hours later and you're still feeling stuck? Maybe that continues for a...

Can a scent really help you sleep better?

When I ask people what they do to improve their physical health, I typically hear about some sort of exercise routine, an attempt to eat healthy foods and...

Consumers literally have no idea what's in their fragrance.

My process for deciding where to explore.